Five ways Madrid’s new chatbot can help you plan trips to the Spanish city

From knowing the best place to enjoy churros, to free attractions families will love and which hotels have rooftop pools, being able to share insider tips can help you provide five-star service for your clients on their next trip to Madrid.

To support both experienced Madrid sellers who want to glean the most up-to-date information, and those who are less familiar with the destination but keen to learn more, Madrid City Council’s Tourism Department has launched the VisitMadridGPT chatbot.

Based on generative artificial intelligence, the free tool ensures agents instantly have the answer to any question about Madrid. And agents can trust they’re receiving reliable and current information, as the virtual assistant relies exclusively on data from the Spanish capital’s official tourism website, esMADRID.com.

Here are five ways the chatbot can help with your next enquiry to this vibrant city:

1. It shares top tips

It can be hard to stay abreast of all the openings in a city, but VisitMadridGPT can tell you which hotels and restaurants have recently launched in Madrid, and which new attractions are worth visiting. The more specific a request, the more tailored the answer will be. You could, for example, ask it which events are taking place during your customers stay, which outdoor attractions families will love, the opening hours for a top site, or the perfect venue for a romantic meal.