Disneyland Paris Hotel's five-star revamp hailed 'the start of a new chapter'

Addressing travel agents, Joanne Morris, Disney Destinations International’s trade engagement and events executive, said: “The Disneyland Paris Hotel is a one-of-a-kind, immersive experience that you need to bring to life for customers. 

“We’ve now got the five-star luxury offering for customers. This is where we’ve got the biggest opportunity to reach out to those luxury customers. It’s all about finding the right customers.”

’It’s an iconic hotel’

Morris identified three demographics agents should target: Families aspiring to go to Disneyland Paris, repeat Disney bookers, and luxury customers.

“People do not associate the Disneyland brand with five-star luxury,” she added. “This hotel reopening represents the start of a new chapter.”

Morris confirmed agents could learn about the hotel at virtual coffee morning events, starting next month. Agents can visit Disney for Agents Facebook page for more information.

Daniel Bartholomew Oates, director of The Awesome Adventure Company, said he had already made a booking for the Disneyland Paris Hotel – and had a further 10 enquires to respond to. 

“It makes a big difference now the hotel is officially a five-star property,” he said. “It just makes it easier to sell.”

Around 70% of The Awesome Adventure Company’s business is Disney sales, added Bartholomew Oates. 

Claire Walter, direct sales manager at Attraction Tickets, said: “The sales team have been dying to have this hotel to sell. We’ve been asked on a daily basis when it would become available again.

“There are a lot of customers out there that want to book. It’s an iconic hotel.”

Walter said the sales team had already made between 10 and 15 Disneyland Paris Hotel bookings after the property went on sale on Tuesday (12 September).