If Only vows to cut agent call waits further during peaks

The luxury long-haul tour operator on Wednesday (3 January) revealed 95% of agent calls were answered in less than two minutes during peaks last year, before outlining how it wants to cut call wait times further. 

General manager Gordon McCreadie said: “We have recruited additional resource who are in training now, in preparation for the busy peaks period, which will allow us to provide our agents with little to no call wait times. 

“Last peaks, we answered 95% of our calls within less than two minutes, and we’re looking to improve on this for 2024.”

For the first time, If Only has included European beach holidays in its peaks campaign – Passport to Paradise – which has been launched in conjunction with more than 80 hotel partners globally.

If Only has sent 200 of its top-selling agents printed copies of its new 76-page brochure featuring luxury European and Worldwide Beach Holidays, once-in-a-lifetime touring holidays and Worldwide Luxury packages ahead of peaks.  

McCreadie added: “We are launching our biggest investment in peaks campaign yet with many prizes and giveaways for our valued agent partners.

“This will be our first peaks where we have included European Beach holidays so we are really excited to see what that brings.”