London workshop to elevate Norway in UK luxury travel sector
A range of premium and experiential travel brands and hotels from Norway are to visit the UK for a workshop aimed at high-end travel planners, held in partnership with TTG Luxury.
On 15 November, the 15 Norwegian partners will be in London to engage directly with 20-25 carefully chosen UK travel designers, tour operators and high-end agents.
The day-long workshop will take place at The Conduit, an impact-focused private members club in Covent Garden which also has a sister club in Oslo, Norway’s capital. The event will focus on product knowledge and on fostering long-term relationships through a day of pre-booked one-to-one meetings and an immersive networking experience.
“The UK market is one of the most important for the Norwegian tourist industry and this is such an exciting project for us. There were a number of selection criteria the 15 Norwegian companies had to fulfil and among the most important was the desire to be part of a network and work together to position Norway as a destination for high-end travellers – a relatively new segment for us,” said Britt Gorniok, project manager high end for Visit Norway.
“We have a great range of providers from across the country with amazing products and are really excited to introduce these to UK high-end operators and agents,” she added.
The workshop follows a successful experience-focused fam trip to Norway earlier this month which saw 10 travel planners visit the Bergen area and northern Norway.
“We’re delighted with the warm reception among participants on the incredible trip planned by Visit Norway, which showcased the depth of experiences the country has to offer,” added April Hutchinson, editor and publisher of TTG Luxury.
“We’re also thrilled to move into phase two of the project, bringing together some of the UK’s most discerning travel planners with the 15 partners in a perfect location for this kind of project. This strategic push into the high-end travel segment signifies a pivotal moment for Norway, promising to elevate its tourism industry and attract a new wave of discerning travellers.”
Tour operators and travel designers focused on high-end and experiential travel who are interested in a place at the workshop on 15 November should contact April Hutchinson in the first instance for more information.
See below for a list of which Norway partners will be in attendance.
Norwegian partners at the London workshop:
Lyngen North: A secluded hotel by Lygenfjord in northern Norway, with Glass Igloos and Sky Suites built to allow maximum observation of the night sky and northern lights.
Boreal Yachting: Norway’s largest sail charter operator offering year-round experiences sailing through the land of glaciers and polar bears.
Arctic Panorama Lodge: Charming hotel that offers an opportunity to connect with nature and experience the Arctic north.
Lyngen Lodge: Family-owned and run boutique lodge hotel, with a team fully focused on delivering bucket list authentic Arctic experiences.
Aurora Spirit Distillery: The world’s most northernmost distillery, where the passionate team guides visitors through the manufacturing process against a spectacular Arctic backdrop.
Hoel Gard: Set on a working farm, this idyllic hotel offers beautiful scenery, the chance to enjoy stately surroundings and historic gardens, all close to Mjosa, Norway’s largest lake.
Classic Norway Hotels: A collection of personal hotels set in scenic surroundings which highlight their individual history and unique culture.
Hattvika Lodge: Guests get a true sense of place staying in the small fishing village of Ballstad in the heart of the Lofoten Mountains, staying in recently renovated cabins.
Skigaarden: A perfect place to stay for all lovers of mountain life – whether summer or winter, with alpine slopes on all sides and immediate proximity to the beautiful mountain areas of Holdeskaret.
Norrona Hvitserk Adventure: Experience the country with a company holding more than 40 years of adventure and expeditions expertise and now Norway’s largest organiser of expeditions and adventure travel.
Eilert Smith Hotel: This impeccably converted 1937 warehouse in Stavanger has been transformed into a boutique hotel, with the aim of preserving its heritage and soul.
Hotel Alexandra: A family-run hotel in Loen in the Inner Nordfjord where guests can enjoy fantastic nature and excursions in spectacular surroundings, as well as dinner at Hoven, at the edge of the cliff, with a panoramic view of the fjords.
De Bergenske: A range of family-run hotels centrally located in the centre of Bergen with a goal to take the utmost care of guests and arrange memorable experiences in the city.
Haaheim gaard: This charming historic hotel in Tysnes near Bergen offers seasonal food, wonderful nature hikes, concerts, shows, lectures and garden walks.
Sorrisniva: A year-round resort offering premium accommodation in the new Artic Wilderness lodge with fine dining and wilderness adventures, as well as the world’s northernmost Igloo Hotel.
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