Winner of the inaugural TTG Luxury Travel Award for Sustainability Hero of the Year, Sani Resort’s director of sustainability and CSR Eleni Andreadis has had an eco agenda from a very young age, she tells Gary Noakes
Running around as a girl at Sani Resort in Halkidiki in Greece, Eleni Andreadis became aware of sustainability issues earlier than most, and it would be something that spurred her on to a future career.
“I come from a hotel family. I was always interested in sustainability, but it wasn’t until university that I realised it was something I could pursue professionally,” she says. A master’s degree in environmental policy followed and, after working abroad for 12 years, she joined the family business overseeing sustainability and corporate social responsibility.
In 2008, the Sani Green programme was initiated, with early steps including tackling the issue blighting many Greek locations: everyday rubbish disposal.
“There was no recycling, so we formed a partnership with a private company. We also started plastic audits,” she recalls She acknowledges this is not feasible for smaller hotels or some islands, however: “The answer is to reduce, there’s too much focus on recycling.”
Andreadis describes Sani Green’s initial progress as “small incremental changes we ended up being proud of”. These led to a reduction in water use in the last five years by 48% and the removal of 80% of single-use plastic since 2013, way before many hoteliers were even talking about it.
There’s also the recycling annually of more than 300 tonnes of waste plus a switch to 100% green-powered electricity, which saved 12,500 tonnes of carbon in 2019.
Firm focus
There has been resistance along the way, she says, both from guests and staff. “Some things make employees’ jobs harder; what’s made the difference has been raising awareness. I remember explaining to staff about the Pacific Garbage Patch. Now they come to us with suggestions. The younger generation, especially, only want to work with companies making a positive impact.”
Guests must also be won over. “British guests have been sensitive to these issues for a very long time. You might have some (other nationalities) that consider readily available plastic water bottles to be a luxury, or want the air conditioning on when they’re out of the room, but people are overwhelmingly supportive.”
The wetlands forming part of the Sani estate was another focus, being “completely undocumented” until Birdlife International Partners and the Hellenic Ornithological Society were invited to survey, discovering 225 species. The hotel now offers a variety of naturalist tours there.
Similarly, the Thermaikos Dolphin Project documents the resident population. This year, guests can go on board with the marine biologists to help the survey. “We try to make sustainability part of the guest experience; it can really add to
the holiday.”
These are opportunities normally associated with long-haul destinations – something agents could do well to put across to prospective guests. “We have a wealth of information to communicate to travel agents. It’s a big ask to make them aware of it, but guests are becoming more and more interested in these things. People often ask, ‘Do guests come because of the sustainability credentials?’ I’ve no evidence, but I hope so,” she says.
There is still “oh so much” to do, she adds. Part of Sani Green’s ambitions is to be zero plastic by 2024 and net zero and zero waste by 2030. “Net zero is a huge challenge, but I’m very proud we have set ambitious targets,” she says, adding she is unsure how current events will have an impact. “People think the situation in Ukraine will push everything back two years, but then again, it could accelerate technical advances.”
Whatever the future holds, she is, despite flying’s environmental impact, a believer in the power of tourism. “For our country, tourism is a very big part of GDP. For us, it’s an engine for sustainable growth – that’s how we preserve our wetlands.”
Asked for two simple actions any hotel could follow, her advice is “switch to a renewable energy tariff and eliminate single-use plastic”.
After that, she says, set ambitious targets, “even if that means incremental steps”. It’s how Sani Resort began its journey; one many others can learn from.