New hotel brand Faern to debut in the Swiss Alps
The Swiss Alps will welcome a new collection of lifestyle resorts this December, with the launch of Faern.
The brand will debut with two hotels: Faern Arosa Altein, in the Alpine resort village of Arosa in the Schanfigg Valley; and Faern Crans-Montana Valaisia, in the canton of Valais.
Faern was created by Romain Semmel and Thibault Catala, who both have a background in hospitality and co-founded investment firm Vertell Asset Management, which specialises in the hotels and resorts sector.
The duo said: “Earmarked to be Switzerland’s newest hotspot for snow-obsessed skiers and snowboarders, we are also excited to continue our offering in the summer season with wellness activities, hiking and biking routes. Faern is excited to welcome guests where every encounter is purposeful and significant.”
The brand name Faern evolved from the German Feiern, meaning ‘to celebrate’, and the English fern, an icon of mountain flora. A spokesperson for the brand said: “Faern seeks to make every encounter a celebration; a joyful fellowship through the design, service and experiences.”
The properties’ design will be inspired by traditional 1970’s alpine interiors, and they are located minutes from their respective ski-lifts.
Both destinations are set to have wellness facilities with indoor and outdoor pools for guests and visitors. The food and beverage offerings will include destination restaurants and cocktail bars, with apres-ski events in winter and pool bar parties during the summer months.
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