Oetker Collection will open its first property in the USA, The Vineta Hotel in Palm Beach, which is expected to welcome guests in late 2023.
Since 1989 the hotel has been known as The Chesterfield, but the 100-year-old building was previously called The Vineta. The name is being resurrected for the launch, and The Vineta Hotel will mark Oetker Collection’s 12th Masterpiece Hotel.
The building will undergo a full renovation led by Paris-based interior designer Tino Zervudachi and the number of rooms will be reduced from 53 to 41.
Zervudachi said: “The concept behind the interior design for The Vineta Hotel is to infuse it with a fresh Palm Beach feel by bringing in clean lines, a relaxed ambiance, and a stylish and younger feeling palette of colours. It’s my aim to create a real new venue for visitors and residents alike – taking extra care to enhance the exterior dining spaces both at the pool and the courtyard – by establishing a cosmopolitan look that blends European design cues with the destination’s unmistakable aesthetic.”
On the ground floor the former Leopard Lounge will undergo a full transformation. The hotel will also welcome a bar, alfresco dining in the courtyard and a new Mediterranean-inspired indoor-outdoor poolside restaurant.
The hotel has a pale-pink facade and is located two blocks off Worth Avenue, which is home to designer boutiques, art galleries and restaurants.
Oetker Collection chief executive Timo Gruenert said the announcement of the company’s first property in the USA was "a monumental moment in the brand’s history". He continued: "Many of our existing guests have long visited or are residents of Palm Beach, and we therefore look forward to extending Oetker Collection’s unique hospitality ethos based on our values of family spirit, elegance and genuine kindness, to this wonderful town with The Vineta Hotel.”
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