Rosewood London prepares to reopen

The hotel, partner venue for the TTG Luxury Travel Awards for the past three years, will welcome guests back from 1 September, with reservations for stays and the Holborn Dining Room and The Terrace now being taken.

Sense, A Rosewood Spa, will relaunch shortly after on 16 September.

The hotel, which has 262 rooms and 44 suites including the Grand Manor House Wing – a seven-bedroom suite with its own postcode – said it will follow enhanced protocols guided by the UK Government as well as Rosewood Hotel Group’s own Commitment to Care global health and safety programme.

The guest journey “has been carefully considered from pre-arrival to transportation”, with details such as entering the hotel through a one-way system in and out of the lobby, front desk and concierge screens and associate mask wearing all now in place.

Certain luxury offerings that before were automatic, such as luggage assistance, will now be made optional for guests to choose. Guests will also be provided with personalised PPE in their rooms.

“Following an undeniably difficult time, we are delighted to be reopening the hotel to welcome guests back to Rosewood London and are continuing to navigate the ‘new normal’,” said Michael Bonsor, managing director at Rosewood London.

To gain momentum, the hotel is also introducing Summer at Rosewood initiatives such as private Gin Masterclasses at London’s largest gin bar, home to over 500 types of gin. Holborn Dining Room’s executive chef Calum Franklin – who also created The Pie Room concept at the hotel – is launching a cookbook on 24 September, available to pre-order online.

During lockdown, Rosewood Hotels & Resorts launched global relief initiative Rosewood Raise, which has so far raised more than £2.5 million.

Rosewood London’s initiatives included a collaboration with Drings Butchers to raise funds for NHS staff at a local hospital, and taking part in a Hospitality 4 Heroes crowdfunding campaign to raise money for NHS key workers.

Meanwhile, Rosewood Hotels & Resorts has had a busy few months announcing new openings, including taking on the management of Le Guanahani in St Barths and announcing management of Rosewood Porto Cervo, set to open in Sardinia in 2022 as the group’s first hotel in Italy.

The brand has also been accelerating its Rosewood Residences concept, given the perceived desire among luxury travellers for more privatized spaces when on holiday.