SLH announces new brand campaign and 22 additional members

Small Luxury Hotels of the World (SLH) has unveiled its new brand campaign, which has been designed to celebrate the individuality and character of the properties in its 520-strong portfolio. The Hotels as Characterful as You campaign features six SLH guests, who are been paired with a range of SLH properties. 

The campaign is currently live on the brand’s digital platforms and appears on out-of-home advertising locations and Sky VOD. Watch it below: 

SLH managing director Richard Hyde said: “We believe that our properties are not just places to stay, but destinations that reflect the individuality of our guests. As we draw closer to peak holiday season, we’re excited to share this campaign with the world and invite travellers to discover the characterful charm of our hotels."

SLH has added 22 hotels to its portfolio since the beginning of the year, including seven new openings for 2023. They include Seda Club Hotel, which opened in February in Granada’s historical Plaza de la Trinidad, and Gdas Bali Health and Wellness Resort, which opened in Ubud in March, and is surrounded by rice paddy fields and jungle, and offers a series of wellness programmes. 

Four “actively sustainable” luxury hotels have been accepted into the brand’s Considerate Collection, which now spans 54 properties. The newcomers include Vila Planinka in Zgornje Jezersko in Slovenia, which commits to zero-waste, sustainable purchasing, supporting the principles of Fairtrade and local sourcing from nearby village farms. Stays at Wa Ale Resort in Yangon, Myanmar, help drive and grow conservation and local community initiatives led by the Lampi Foundation, and the property will reopen this October with a new Ayurvedic Jungle Spa.