St. Regis brand to launch in the UK

The brand will launch here within The Westbury hotel, which was previously managed under one of the company’s other brands, Luxury Collection.

Now a £90 million investment will elevate the hotel to The St. Regis London, placing the brand at the heart of Mayfair.

“This is a pivotal moment for St. Regis Hotels & Resorts as we bring this cherished brand to the UK. St. Regis offers an exquisite experience inspired by the exceptional private retreats of its founding family, the Astors, whose commitment to excellence, sophisticated style, and passion for innovation continue to define the guest experience today,” said George Fleck, vice president and global brand leader, St. Regis Hotels & Resorts.

Work by Peter Newman-Earp of Morrison Design includes the addition of an eighth floor and an extension to the rear of the hotel, enhanced public areas and renovations to the façade of the building and drop-off area outside the main entrance.

Inside will see the creation of 196 rooms and suites by Richmond International, as well as a signature restaurant, speakeasy-style jazz bar, fitness centre and spa, and guests will experience St. Regis Butler Service.

The St. Regis London will keep the historic concept of the iconic Polo Bar, originally designed for the Phipps family of America, who were avid polo players and creators of the Westbury Hotel in New York and London.

“We are delighted to celebrate the signing of The St. Regis London with Cola Holdings and The Westbury Hotel Limited,” added Paul Thomas, vice president, international hotel development, Marriott International. “London is a highly sought-after market for luxury travellers and this landmark signing underscores our commitment to growing Marriott International’s dynamic portfolio in strategic destinations.”

Marriott International currently operates 50 properties under the St. Regis brand worldwide.