Bahamas resort to target UK&I trade with dedicated team
James ChappleMargaritaville Beach Resort Nassau has enlisted the help of representation agency Silva Lining to reinforce its commitment to the UK and Ireland travel trade.
Silva Lining will aim to boost the resort’s presence in the UK&I by serving as a dedicated trade presence to deliver key sales messages, incentives and training.
Led by director Suzy Trott, Silva Lining will also be keeping agents up-to-date on developments with the brand, and promoting its product offering.
The resort offers a range of water-based activities, including a surf simulator, and also features a dedicated virtual reality sports complex.
"The Margaritaville Beach Resort Nassau product is fabulous and offers UK and Irish agents so many sales avenues to satisfy differing client needs," said Trott.
"We want to support the brand in market by boosting its presence and ensuring key sellers understand this proposition. We have lots of trade focused initiatives planned to clearly define new developments, set out the property’s distinct positioning, and introduce agent educational tools such as training sessions and booking incentives.”
Hal Davis, Margaritaville Beach Resort Nassau director of sales, added: “The UK and Irish markets are key to growth for Margaritaville Beach Resort Nassau, and we are delighted to be working with Silva Lining to expand our reach and bolster key sales relationships with important UK tour operators.
"We have lots planned for the property and we are excited to begin talking directly to the trade to highlight our developments and the breadth of our product. Working with Silva Lining to educate agents via training sessions, we want to help them identify key audience demographics to focus their selling potential with the aim of converting more booking conversations into successful sales."
Any agents wishing to find out more or engage with the resort can contact Trott via suzy@silvalining.org.
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