Brits opting for all-inclusive Easter breaks amid turbulent economic times – Advantage
Ilaria Grasso MacolaBritish holidaymakers are continuing to feel the pinch, with the cost of living squeeze driving up demand for all-inclusive Easter breaks, new data from the Advantage Travel Partnership has revealed.
More than a third (37%) of Easter departures booked with Advantage members have been booked on an all-inclusive basis, the consortium said on Tuesday (19 March), as travellers seek to keep budgeting expenditure up front.
Last-minute getaways are also proving popular, with one in five bookings with Advantage members having been made since early February. Booking levels for Easter, meanwhile, are up 8% year-on-year and Easter revenue running 25% ahead of last year.
“Holidays abroad clearly remain a key priority for Brits this year,” said chief executive Julia Lo Bue-Said. “A recent Barclays Consumer Spend report said that foreign travel is topping the consumer’s spending list, and we’re seeing this reflected in Easter bookings.”
According to Advantage’s figures, winter sun hotspots like the Canary Islands remain at the top of Brits’ holiday wish lists, followed by ski breaks with customers seeking to take advantage of an early Easter to extend the ski season.
Long-haul destinations and city breaks account respectively for 23% and 13% of all departures, with New York, Orlando and Dubai leading the way for long-haul and Rome, Reykjavik and Paris for city breaks.
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Ilaria Grasso Macola
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