Destination Ontario launches tourism campaign in the UK
Will PayneDestination Ontario has launched a consumer marketing campaign in the UK and Germany in a bid to encourage travel to the Canadian province now that borders have reopened.
"Discover Together" will run from 3 November to mid-December and will target those who plan to visit friends and family abroad by spotlighting British and German expats living in Ontario as spokespeople for the destination.
The campaign will roll out across digital and social platforms that will direct consumers to a new market-specific website, which includes details of bookable tour operator packages.
Debra Mansillo, vice president of industry relations and international marketing at Destination Ontario, hopes the campaign will "increase awareness" of the province and lead to bookings for its trade partners.
"We are so excited to share our message that Ontario is welcoming visitors and encouraging people to come together to rediscover our beautiful province once again," she added.
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Place of registration: England and Wales.
Company number 08723341.
Registered address: 6th Floor, 2 London Wall Place, London EC2Y 5AU
