First Class Holidays has taken on 18 new recruits to help it capitalise on resurgent demand for Canada ahead of peaks.
The Canada specialist said the appointments would allow it to "expand and enhance all aspects of the business".
It comes as First Class prepares to roll out same-day quotes for agents, launch new brochures, and up its focus on agents in Northern Ireland.
"Our recent recruitment drive means we can offer same-day quotes for agents for all our destinations," said managing director Dan Gathercole, who added the operator’s Canada programme was "fully on sale" for 2024.
Among the new recruits is Claire Green who, as business development manager, is tasked with helping the brand grow in Northern Ireland. Lorna Curry, meanwhile, joins as US and Canada product manager.
"Canada is selling extremely well at the minute," Gathercole continued. "With all flights and hotels now in booking range for the 2024 Canada season, and with new brochures soon to launch, we really are optimistic the growth will continue well into peaks.
"Lorna’s appointment adds a wealth of experience to the team and will help us review and refresh our product range and ensure we continue to offer the widest range of Canada holidays to the trade."
Find contacts for 260+ travel suppliers. Type name, company or destination.