Former Prestige Travel sales director Shubhra Halliday has been appointed by Anzcro to lead its UK sales operation.
Halliday joins the destination specialist as sales director with 20 years’ travel experience and will drive sales of Australia and New Zealand tailor-made products through the travel trade.
"I chose Anzcro because they are a trusted, family-owned business, with knowledge and passion working with travel agents within the industry" she said.
"They have a wonderful, experienced UK-based reservations team and extensive product and marketing support."
Anzcro UK general manager Andrew Guthrey said Halliday’s "energy, passion and enthusiasm" coupled with her "impressive contact list" makes her a "force" in the travel trade.
"It’s this energy we want to harness to build on our existing business and propel us into the next year and beyond," he added.
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