Florida and the Maldives emerged as Gold Medal’s biggest sellers in July, with the bulk of sales for 2022, the operator has said.
The two destinations were followed by Barbados, Dubai and Las Vegas.
July saw 85% of Gold Medal sales for next year, with 12% for the remainder of 2021 and 3% for 2023. The most popular departure month was May, followed by April, June, March and August.
Gold Medal has now launched its ‘mini peaks’ campaign, including a new 2022 Holiday Guide mini brochure, featuring more than 50 long-haul offers, all priced from three regional UK airports.
Gold Medal will also be publishing the next edition of its Worldwide Travel Magazine during September.
In addition, the Cruise Plus: The Cruise Collection mini brochure, launched on 3 September, will feature more than 25 itineraries across Europe, the Caribbean, the Far East and Australasia for 2022 and 2023.
On 8 September, Pure Luxury: Limited Edition Luxury Offers launches, with more than 50 promotions, including complimentary board and room upgrades,
Nick Hughes, B2B Sales Director, said: “We know things aren’t back to normal but we see lots of evidence that travellers want to plan ahead for next year and get excited about the holidays they can take when they can travel easily again.
“These mini brochures, itineraries and ideas will help agents convert that interest into bookings. They should keep an eye on our social media channels and emails for further information and inspiration to share with their clients throughout the month.”
Find contacts for 260+ travel suppliers. Type name, company or destination.