Hays Travel, British Airways and Clia to represent outbound on new govt panel

Together with Dame Irene and BA’s Doyle, other members include UKinbound chief executive Joss Croft, Clia chief executive Andy Harmer, and Manchester Airports Group chief executive Ken O’Toole.

While the committee will mainly look at boosting inbound, the government said it “will also focus on outbound travel to ensure all tourists have the best possible experience when travelling”.

Bryant said: “A key part of the government’s growth strategy for the tourism sector is increasing visitor numbers outside of London. The capital is a fantastic draw for foreign visitors, bringing in tens of millions of them each year, however the council will look at ways to attract more people to other cities and regions.”

He added the first meeting discussed the sector’s performance across domestic, international and outbound markets and how to support the government’s growth plans.