ao link

 

Step
Sri Lanka has been subject to long-term, some would say damaging, FCDO travel advice

What this all boils down to at an agent level is the old adage that failing to prepare is preparing to fail. Travel’s unpredictability is part of its charm and we can’t predict every emergency, but we can plan the fundamentals of how to respond when they strike. 

 

To paraphrase an advertising strapline for an insurance company in the 1980s, a crisis doesn’t need to be a drama if you keep a flexible mindset, communicate honestly, and always put your customers first.

 

Phil Bloomfield has more than 25 years’ experience as a travel communications specialist, and has worked in-house or in agency roles for brands including Virgin Holidays, Cheapflights, dnata Travel Group, Celebrity Cruises and Travelzoo. He now runs Bloom Communications and is a founding member of the Llama collective of travel marketing specialists, helping brands all over the world to sharpen their marketing.

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Phil Bloomfield

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