Hurtigruten has partnered with travel technology firm Traveltek in a bid to increase its trade distribution.
Hurtigruten will sell its expedition and Coastal Express sailings through Traveltek’s iSell platform, which the line says will deliver it "new efficiencies".
Hurtigruten’s head of UK sales Mark Walter said Traveltek is a "familiar and highly recognised" reservation system that trade partners use daily. "The ability to now view, quote and book Hurtigruten is a major milestone for us," he added.
"Our exceptional voyages along the Norwegian Coast and around the world, will now be presented in front of thousands of agents each day helping with speed of booking allowing new agents to sell."
Agents can also book two new itineraries – the Svalbard Express and North Cape Express. The Svalbard Express itinerary will launch on 3 June 2023 while the first North Cape Express sailing will depart on 26 September 2023.
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