HX Hurtigruten Expeditions is set to make all of its cruises all inclusive from November 2024.
Initially, the expedition cruise operator will roll out all-inclusive sailings in Antarctica and the Galapagos in October before adding the offering to every cruise it operates.
The all-inclusive offering includes expert-led daily expeditions; science-led activities both on board and on land; alcoholic and non-alcoholic drinks; and professional photographs.
Alex Delamere-White, HX chief commercial officer, outlined why the expedition line had decided to make its cruises all inclusive, saying: “Expedition cruising can be a complex product for agents to sell, given the unique destinations we visit and varying experiences by operator.
“We’re confident that by including so many elements as standard in the price, we can simplify life onboard and enhance our trade-friendly focus.
“We believe adventure should be all-inclusive, which is why our daily expeditions, talks and access to the science centre come at no extra cost, alongside delicious food and drink.
Delamere-White added: “We want our guests to fully embrace being curious travellers when they’re with us. By making things as easy as possible, they can focus on exploring remote parts of the world and learning from our expert team.
“In direct response to guest and partner feedback, this product evolution marks one of many initiatives to establish our new brand identity and enhance the guest experience.”
He said the team was now “focused on strengthening our position as the global leaders in expedition cruising by providing pioneering experiences, unmatched itineraries and great value”.
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