Jet2holidays to place agents at centre of renewed Love Island partnership
Ilaria Grasso MacolaJet2holidays has vowed to put agents at the centre of its renewed partnership with Love Island, which it will use to drive awareness among the trade of its millennial focused Vibe brand.
Jet2 has created dedicated marketing resources for agents centring around the Vibe brand – including social media collateral, window posters and branded merchandise – to support the partnership, which is now into its third year.
Agents will have the chance to win Love Island goody bags for every Vibe by Jet2holidays booking made for summer 2024. “Love Island is one of the most talked about shows of the summer," said Jet2 general manager of trade sales Lloyd Cross.
"So this partnership is the perfect way for us to showcase all the many benefits that make Vibe by Jet2holidays the go-to place to book some summer sunshine," Cross continued.
“By putting in place a number of initiatives to help independent travel agents and homeworkers increase their sales and grow their businesses, we are once again demonstrating our commitment to working with our partners.”
Launched in 2019, the operator said its Vibe by Jet2holidays brand would "reinvent" the youth holiday experience; Vibe packages are available across more than 180 hotels throughout Europe and the Med.
Customers booking a Vibe by Jet2holidays package get the same benefits as other Jet2 package customers, including return flights, a 22kg luggage allowance and return airport transfers. They can also book on the basis of a £60pp deposit.
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Ilaria Grasso Macola
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