Morocco named premier partner of WTM London 2023

The announcement comes as the destination experiences growth in its tourism activity, aiming to double the number of incoming tourists to 26 million by 2030.

The North African country will focus on its Morocco, Kingdom of Light international campaign during WTM, which is taking place from 6-8 November.

Launched in April 2022, the campaign was designed to "inspire a new generation of traveller", showcasing the attractions and experiences of the nation.

Adel El Fakir, general director of the Moroccan National Tourism Office, said: "Our presence at WTM London will be an excellent showcase to further boost the attractiveness of the Moroccan tourism destination.

"We will thus be in the heart of the action when tourism professionals from around the world come up with new products for 2024 and beyond, and we will also be at the forefront in terms of communication and promotion of the country."