National Holidays and Just Go! to offer first-ever long-haul destination

Chris Simmonds, JG Travel Group chief executive, said: "Our winter sun programmes continue to go from strength to strength, and this is our biggest ever offering.

"Just Go! Holidays and National Holidays have never ventured into offering long-haul destinations until now, and bringing Sri Lanka into our portfolio is a real milestone moment.

"Our insight data showed our customers want to and are travelling further afield, and that they trust our brands to take them there. I’m delighted we can now offer them this new option and have some amazing prices to promote."

Algarve addition

Also new for winter 2024/25 is Albufeira on Portugal’s Algarve coast, complementing its existing European winter sun destinations such as Benidorm and Calpe on Spain’s Costa Blanca, as well as Malta and Cyprus.

Elsewhere, National and JG are offering 14-, 21- and 28-night all-inclusive breaks at Albufeira’s Auramar Hotel, which lead in from £999pp (14 nights) or £1,399pp (21 nights). Those wishing to opt for 28 nights can do so for an £100 on certain details.

Packages include return flights and transfers, and guests can take in a cookery demonstration, a tour of Faro and a trip to Loule Market, as well as coastal excursions on longer trips.

Meanwhile, all Costa Blanca breaks now feature the option to travel on one of JG’s new JG Explorer coaches, launching in May with comfier seats, more legroom and footrests, as well as panoramic views, an onboard Nespresso machine, fully stocked fridge, fresh filtered water tap and a new onboard entertainment system.

Simmonds added: "It is clear people want to escape the winter here in the UK and this was especially apparent during our last season which sold incredibly well.

"These programmes offer a brilliant selection of great-value holidays, excellent stay longer for less offers and feature amazing new options alongside popular favourites."

Dedicated winter sun brochures will drop with agents in the coming weeks.