New travel rules 'an enormous leap' for UK - Tui chief

"The British government has taken some positive decisions for holidaymakers and the travel industry," he added. "More destinations can be visited again, with fewer restrictions – and in time for half-term and bookings for the coming winter months."

On Friday, the UK government scrapped the amber and green categories and reduced the number of red list countries in a major boost to the industry.

Joussen described the UK as an "important" market for TUI, and said the recent update will eliminate "past uncertainty and boosts confidence and reassurance for overseas travel" in the coming months.

"People have gone without for a very long time, missing holidays, the sun and visiting other countries and cultures," he added. "Now the UK is traveling again to more and more destinations – we at TUI will ensure safe and joyful holidays."