Shearings launches premium touring collection
Will PayneEscorted coach tour operator Shearings has launched a new range of premium holidays.
The Signature Collection includes more than 30 holidays, 23 of which are brand new.
The collection will have a dedicated landing page on the Shearings website and its own section in relevant brochures. Bookings are now open for holidays departing from March 2022.
Holidays include York and Knaresborough at Warner Nidd Hall; Stirling, Edinburgh and the Trossachs; Worcester and Wonderful Wye Valley at Warner Holme Lacy House; Hidden Belfast and Giant’s Causeway; and Leigh Park Vineyard Hotel, Bath and Salisbury.
Leger Shearings Group’s chief executive Liam Race said the launch is a "great step in solidifying" the company’s position as the "leading provider of coach holidays in the UK".
"The collection will differentiate our product range by offering a premium version of the classic coach holiday our customers know and love," he added.
"This will help us to widen our target audience by attracting customers that are looking for an upmarket hotel, but still want all the highlights and value for money that comes with a coach holiday."
All of Shearings’ "Signature Collection" holidays include coach transportation from a local joining point or by home connect service, hotel accommodation, breakfast, evening meals and excursions.
A five-day Buxton, Chatsworth and the Peak District tour includes a trip to Chatsworth House, a visit to Bakewell and a trip through Staffordshire’s "Little Switzerland" on the Churnet Valley Railway. Prices start from £539pp.
The five-day Carnoustie, St Andrews and the Scottish Coast trip comes in at £559pp.
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