10 of the best luxury activities in Florida
Jennifer MorrisFlorida has long been a favourite destination of UK and Irish families, but perhaps less well known is its extensive luxury offering. Here, we detail 10 activities for your discerning clients – and with a quarter of all holidaymakers to the Sunshine State planning their trips around personal recommendations, Florida is committed to continuing to get the trade out on fam trips in the year ahead.
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Pensacola and Sandestin
Spa Portofino in Pensacola Beach’s Portofino Island Resort offers all the spa staples along with a unique red seaweed and seawater pearl facial. Your clients can elevate their treatment by opting to take it by the pool or beach.
And while your clients are feeling as glamorous as Grace Kelly, suggest they visit the charming, historic Saenger Theater on Palafox Street in Pensacola. Renovated in the ’90s, this elegant venue offers symphonies, operas, ballets, and classic films like Rear Window.
An hour away, Destin offers world-class golfing along the Emerald Coast at Sandestin Golf and Beach Resort, home to four championship courses: Raven, Burnt Pine, Baytowne, and The Links Golf Club. These courses have hosted prestigious tournaments, providing a perfect backdrop for seasoned golfers or a leisurely day with cocktails and scenic views.
Panama City Beach
Nothing says relaxation like wine tasting. Visit SeaBreeze Winery, Panama City Beach’s only working winery, where local muscadine grapes are turned into an array of wines, from dry reds to refreshing wine slushes.
Afterward, why not arrange for clients to charter a yacht from Bay Point Marina to unwind on the water. They can choose fishing, sailing, or simply lounging with champagne as they cruise to Shell Island alongside dolphins.
Options include Captain Anderson’s Marina, which offers private vessels and scenic dinner cruises.
Tampa
In Tampa Bay your clients can embrace the thriving custom cocktail scene with stops at Mandarin Hide in St Petersburg, or the secretive Ciro’s Speakeasy in Tampa, where a password is needed to enter. Once inside, visitors can sip classic cocktails and indulge in fondue and stuffed figs.
The next morning, suggest brunch at the Renaissance Vinoy Resort and Golf Club in St Petersburg. Meanwhile, Michelin star chef-backed restaurant, Elliot Aster, is set to open in early 2025.
Afterwards, a wander in St Pete’s arts district, or a visit to the nearby gallery of Dale Chihuly’s iconic glassworks will round off the visit.
Naples
A luxurious day at the Ritz-Carlton in Naples would be as memorable as they come. The Spa’s H20+ concept offers healthy dining with spa treatments; and you don’t have to be a hotel guest to enjoy it. For dinner, the Sushi Bar serves fresh sushi and cocktails around a stunning aquarium, with live music on weekends.
Or, they can check into the Waldorf Astoria nearby, whose special packages include private tennis, unlimited golf, spa services and exclusive shopping perks, all within walking distance of the Waterside Shops.
Key West
For a lavish escape, suggest a visit to the annual Uncorked Food and Wine Festival in Key Largo in January. Enjoy wine tastings, live entertainment, and chef-led dinners in a luxurious, sun-soaked setting.
For something more private, the Ultimate Picnic at Little Palm Island Resort might appeal. Picnic baskets come filled with artisanal treats, or guests can upgrade to a catamaran cruise or seaplane ride to a secluded island, complete with caviar and rose.
Orlando
Disney World insiders know the perks of a private VIP tour – front-of-line access, personalised guides, and door-to-door service. After a fun day, suggest your clients dine at Victoria and Albert’s Chef’s Table in the Grand Floridian for a multi-course meal.
Jacksonville
In Atlantic Beach, suggest Ocean 60 for island-inspired fare, live music, and creative martinis like Maple Manhattan and Pineapple Upside Down Cake. Amelia Island State Park allows horseback riding along the shore for a truly romantic moment.
West Palm Beach
Clients can visit the International Polo Club in West Palm Beach, where they can enjoy a champagne brunch while watching world-class players in action.
Or, suggest the Four Seasons Resort Palm Beach, with “Cultural Discovery Treatments” at the spa. Experiences range from Indus Valley foot baths to Mediterranean clay masks.
Miami
Your clients can soak up the arts at the Miami City Ballet or at Art Basel Miami Beach. Held every December, the renowned art fair draws collectors and creatives from around the world, showcasing works from leading galleries and transforming Miami into a global art hub.
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