Surinam Airways targets UK market expansion with GSA appointment
James ChappleSurinam Airways is looking to up its presence in UK and Europe with the appointment of a dedicated general sales agent (GSA) in the region.
The south American carrier, whose hub is in Paramaribo, currently operates a number of regional routes, as well as to the Caribbean and Europe – including a four-times weekly Amsterdam service.
It has extended its partnership with Aviareps to nine European markets, including the UK, with Aviareps already representing the carrier in the US and Canada.
Surinam said Aviareps would support it with sales, reservations and ticketing services to support growth in these markets "with the ultimate goal of increasing brand awareness and ticket sales".
Besides the UK, Aviareps will represent Surinam Airways in Belgium, Denmark, Estonia, France, Germany, Latvia, Norway and Sweden.
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James Chapple
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