Thomas Cook brand re-launch 'imminent', reports say

The channel said the name is set to be relaunched as an online agency “as soon as this month”.

The Cook name’s owners, China’s Fosun, was due to re-launch the brand earlier this year, but plans were put on hold due to the pandemic.

Fosun, which owns Club Med, acquired the Cook brand and intellectual property for just £1 million when Cook collapsed under the weight of its debt burden a year ago.

Fosun had assets of more than $102 billion before the pandemic and is a big investor in the travel industry globally.