Tui pushes app sales as it goes up against Jet2 and easyJet with peaks offers
Gary NoakesTui, Jet2holidays and easyJet holidays have detailed their peaks offers, with Tui pushing discounts via its app for a three-day period ahead of a general release.
Tui is offering claimed discounts of £100 on £1,000 package bookings departing up to the end of summer 2026. The discount rises to £300 on a £3,000 sale.
MyTui account holders, though, will be granted exclusive access to the sale from 20 December via the MyTui app. “All other customers will have access to the savings from 23 December,” Tui said.
The operator is also offering “thousands” of free child places and zero deposits for customers paying by direct debit. There are also “hundreds” of free room upgrades available in “a number” of hotels,” it said.
Marella Cruises has a similar offering, with £300 off per booking on Caribbean sailings and reposition cruises, or £200 off per booking on short and mid-haul sailings around the Canaries and Mediterranean.
Offers are valid on departures between 1 April 2025 and 30 April 2026. They will also be offered exclusively to customers with a MyTui account between 20-22 December.
Meanwhile, Jet2holidays says it is “working in partnership with independent travel agents and homeworkers”, although its website featured a "sign up and save" pre-sale option for consumers.
Its One Step Beyond retail campaign via independent agents and homeworkers is a straight £100pp off all departures until 15 November 2026.
It applies to all holidays booked with Jet2holidays, Jet2CityBreaks, Vibe by Jet2holidays, Indulgent Escapes and Jet2Villas. Jet2holidays also claims to be offering more free child places than ever before, but did not specify how many.
Jet2 ’looking ahead with real confidence’
The operator says it will be providing agents with data to identify sales opportunities, plus marketing strategies, branding opportunities and educational resources. Tools available to agents include AI search, live chat and self-service options.
Jet2holidays will also run a competition, Book for a Break, giving agents and homeworkers the chance to win one of 200 places on Jet2 destination discovery fams. Agents need to make a booking between now and 30 January to be automatically entered into the draw.
Alan Cross, Jet2’s director of travel agent relationships, said: “We are looking ahead with real confidence this peaks, and our travel agent team will be working tirelessly to help agency partners capitalise.
“With our biggest capacity ever on sale, we are encouraging all our partners to go One Step Beyond this peak booking season and reach new heights with the help of Jet2holidays.”
What about easyJet holidays?
EasyJet holidays, meanwhile, has launched its Big Orange Sale, offering packages and free children’s places across its whole portfolio, as well as promotional codes to help agents save their clients hundreds of pounds.
By using the code JANSALE, agents can save customers up to £400 on a minimum spend of £4,000, £300 when spending £3,000, £150 on a minimum spend of £1,500, £100 when spending £800 and £50 on a minimum spend of £500.
The discount applies to all holidays booked before 11pm on 4 February 2025.
EasyJet holidays will also pleded to launch several other initiatives during peaks, and stressed its trade team will be on call during peaks to help travel agents throughout the busy sales period.
EasyJet holidays has also launched its trade-only Holidays Unpacked magazine for the 2025 peak season. It has printed more than 200,000 copies, a 50% increase on last year, and agents can order more via TradeGate.
The 100-page spread showcases easyJet’s entire portfolio – including new destinations such as Cape Verde and Luxor – and features even more city break guides following feedback from agents.
Homeworkers can also order copies online, and will have an opportunity to visit easyJet holidays HQ in the new year and meet key members of the team.
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Gary Noakes
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