‘Wettest summer in a century’ fuelling buoyant lates market

Abta research has revealed more than a quarter of UK residents (27%) would be tempted to book a last-minute getaway if they could secure a good deal, while almost one in five (19%) said they would book to escape the wet weather.

Scottish holidaymakers, in particular, are champing at the bit; Abta’s figures reveal nearly a third of Scottish respondents (31%) would consider a good late deal, while more than a quarter (27%) said the weather could be a factor in their decision making.

"While many will already have a summer holiday to look forward to, our data suggests a significant proportion might book a late deal – particularly if the UK’s washout summer continues and they can find a well-priced break," said Abta director of communications Graeme Buck.