ao link

 

Step
Email still has a place in agents' marketing arsenal (Credit: Baona)

Using a well-respected email service provider like Zoho or Dotdigital will enable you to organise your campaigns and data sets for sending, and give you an invaluable “single view” of each customer within the confines of the law.

 

Far from being an unsexy anachronism hovering awkwardly at the edge of the modern marketing party, email can still be the life and soul. 

 

Lisa Edwards-Webb has over 20 years’ experience in travel marketing, and has led teams at Virgin Holidays, Travelopia, Saga and Titan Travel. She’s a specialist in in customer acquisition, CRM strategy, brand development and digital marketing and is a member of the Llama collective of travel marketing specialists, helping brands all over the world to sharpen their marketing.

Learn from the Llamas

TTG has teamed up with travel's new marketing collective, We Are Llama, to tap the team's industry knowledge and experience, and offer agents monthly insights, tips and guidance on how they can make the most of the marketing resources at their disposal.

Marta Safin: How to make the most of whatever time you can dedicate to social media

Andrew Shelton: Why it's time to spring clean your marketing... in August

Phil Bloomfield: Will Threads pull everything together – or unravel your social media strategy?

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Lisa Edwards-Webb

Lisa Edwards-Webb

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