A-ROSA launches new 'Why now? Why Not? trade campaign

Centred around the line’s time sensitive peak summer offers with prices starting from just £1329pp, the Why Now? Why Not? campaign aims to showcase all the different elements that make up a river cruise experience and how they are a very cost-effective option right now.

With its packages including flights and private transfers, plus everything from food and drink to ships with spas, swimming pools and different destinations on their doorstep each day, A-ROSA believes that there is so much untapped potential when it comes to the value selling river cruising offers against other types of holidays in Europe this summer, such as city breaks and resort stays.

Lucia Rowe, managing director at A-ROSA River Cruises comments: “Europe is always such a popular choice for a summer holiday, but this year prices for elements such as flight and accommodation are high as the cost-of-living crisis continues everywhere. As agents continue to search for affordable summer options for their clients, we saw the value in creating a campaign that clearly puts river cruising up there as a viable option that they must consider, and we want to do all we can to ensure they offer it to customers as an alternative for city or resort stay enquiries.

“This campaign is all about bringing to the forefront those moments that are completely unique to river cruising, whilst also showing that due to all the inclusions it offers fantastic value for money.”

A-ROSA will use all its marketing channels to highlight its great prices this summer all underpinned by different areas of their product each week, putting a spotlight on elements such as their family offering for key school holidays dates and the wealth of inclusions in their Premium All-Inclusive tariff.

To incentivise agents, the river cruise line has launched a new competition that means one lucky winner will be the proud owner of a Two Bare Feet stand up paddle board worth over £400.

All agents who make a booking between now and 16 June will be entered into a prize draw and the winner will be picked at random after the closing date.