Africa Travel Connect has outlined an ambitious plan to quintuple tourism’s contribution to the continent’s economy, raising it from 6% to 25%.
This growth is to be achieved through a multifaceted approach, encompassing promotional activities, dynamic news platforms, interactive marketplaces, educational initiatives, strategic investments, and a series of engaging events, including its first summit.
The gathering saw participation from more than thirty diverse companies, all keen on fostering expansion within the African travel and tourism sector, including notable entities such as Visit Zimbabwe, Pure Morocco and Fairmont.
This event precedes Africa Travel Connect’s first ‘Meet the Media’ scheduled for the 25th of September in Hammersmith, where key media representatives with a keen interest in African tourism will have the chance to engage directly with influential stakeholders, including tourist boards, airlines, and hotels.
Additionally, travel agents and industry publications are invited to participate in this event, which aims to bolster tourism development in this burgeoning area. Current attendees include Ethiopian Airlines and Zimbabwe Tourist Board. Interested parties should register interest via hello@africatravelconnect.com
Founder Yared Bizuneh reflects "We were delighted with the remarkable success of the Tourism Insight Virtual Summit, it’s evident that such platforms are not just events, but catalysts for growth and unity. The summit has shown us the opportunity within the tourism sector, particularly in Africa where the potential is vast.
"As we navigate through the digital era, Africa’s tourism is poised for a significant transformation, harnessing technology to showcase its rich heritage and unparalleled natural beauty to the world. The summit’s success is a testament to the continent’s readiness to embrace change and drive tourism to new heights.
"I am confident that with continued collaboration and investment, tourism in Africa will experience unprecedented growth, contributing substantially to the continent’s economy and global standing."
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