Audley Travel launches new marketing assets for agents

Tailor-made tour operator Audley Travel has launched a new suite of marketing materials for agents, as well as updating its ‘The World Your Way’ global brochure.

Agents can utilise assets including window posters and social media adverts showcasing immersive experiences in some of Audley’s key destinations, which have been designed to encourage clients to engage with their travel agent. 

Destination themed videos for Thailand, Japan, South Africa and USA are also available, which are ideal for agents to share on their own social channels.

All of the new marketing assets have been created with a travel agent call to action, so they can share them confident in the fact that clients will be directed to them to make their enquiry. The full range of new assets can be found in Audley’s agent marketing suite.

Agents can also now order the updated version of Audley’s trade specific ‘The World Your Way’ global brochure, with all call-to-actions to ‘speak to your travel agent to start planning’, instead of the Audley website or reservation phone numbers.

The brochure contains trip ideas designed by Audley’s specialists for agents to share with their clients to give fresh perspectives on the destinations. The brochure also contains suggestions for experiences and stays to suit a myriad of interests, with a focus on helping an agent make their client’s trip as meaningful as possible — from a traditional homestay in India’s Keralan Backwaters to a hike on an uninhabited Galapagos island or a day on an estancia (an Argentinean horse ranch).

Agents can download a digital copy or access an e-brochure from Audley’s agent website or order supplies for their office from Trade Gate.

Greg Thurston, Trade Sales Manager at Audley Travel, says: “I'm delighted to be able to share these new marketing materials, as well as the updated 'The World Your Way' brochure with agents. Something is available for agents however they work, whether they need printed materials to share with a customer face-to-face, window displays to catch the attention of passers-by, or digital assets for homeworkers.”