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Gold Medal brands launch peaks campaigns and agent incentives

Gold Medal and dnata Travel Group UK’s specialist brands Pure Luxury, Cruise Plus and Incredible Journeys have launched into the new year with four exciting peaks campaigns to inspire travel into 2025 and beyond.

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Inclusive of all Gold Medal’s top selling destinations, The Gold Medal Holiday Sale offers an incredible array of resorts and exclusive deals worldwide. Each holiday in this collection has been carefully selected by our team of experts, drawing on their personal insights and years of experience. 


Gold Medal launched their campaign on 02 January, delighting agents with the return of their Grand Giveaway incentive, confirming that every week one lucky agent will be rewarded £1,000 for making a booking with Gold Medal.


Sharing an exclusive collection of luxury holidays to entice travellers, Pure Luxury’s Luxury: Defined showcases 60 specially selected worldwide offers, including Europe. Properties are showcased across six themes, identified by the experts to meet market demand - Beachside Bliss, Travel Tribe, Tailormade, Most Desired, Transformational Retreats and Effortless Escapes.


Pure Luxury also launched their latest incentive yesterday, announcing that one agent will win a luxury holiday to the Maldives, including return flights with Emirates and staying at LUX* South Ari Atoll. Agents have until 28 February to book with the brand to be in with a chance of winning.


Showcasing a selection of inspirational, hand-selected cruise and stay holidays, The Cruise Collection features the very best in worldwide Ocean, River and Expedition cruising, combined with an extensive array of ground and touring product to create bespoke itineraries. 


The campaign also includes a dedicated publication and supporting activity to showcase Cruise Plus’ renowned Luxury portfolio, supporting the specialist and growing demand for this sector. 


Agents who book with Cruise Plus could be sailing around Grand Cayman, Mexico and Jamaica with them on a FAM trip in partnership with Celebrity Cruises in 2025. There will be four winners announced at the end of the campaign period.


The Little Book of Incredible Journeys is jam-packed full of big adventures, showcasing an exquisite selection of inspirational touring and adventure holidays across an array of worldwide destinations.


Agents can be in with a chance of joining Incredible Journeys on an exciting adventure of their own by registering their package bookings with the brand. The exciting FAM trip is in partnership with Trafalgar and will travel in 2025.


Across Gold Medal, Pure Luxury, Cruise Plus and Incredible Journeys, agents can continue to earn up to £1,500 in Farebank Rewards throughout peaks, when they make a package booking. Enhanced in 2024, rewards are now paid instantly.


To discover more about the brands’ latest peaks campaigns and incentives, agents should visit goldmedal.co.uk and follow their Facebook pages for more content, offers and to stay up to date with winner announcements.

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