Brazil hits 4 million international tourists received in 2024

According to data from the Ministry of Tourism (MTur), Embratur and the Federal Police (PF), 4 million international tourists arrived in the country from January to July, a result 10.4% higher than that seen in the same period in 2023, and 1.9% higher than the first seven months of 2019, before the Covid-19 pandemic.

The Minister of Tourism, Celso Sabino, believes that this is yet another indication of the upward trajectory of the presence of these travellers in Brazilian destinations. “In 2023, we received a total of 5.9 million international tourists and in the first seven months of this year, we have already registered 4 million. This indicates a real possibility of reaching a new record of at least 7 million international visitors to various Brazilian cities, one of the federal government’s main goals regarding Brazilian tourism”, he emphasised.

Marcelo Freixo, the president of Embratur, the Brazilian Agency for International Tourism Promotion, also celebrated the milestone. “These results are achieved due to our work strategy, always in partnership with the Ministry of Tourism, states, cities and the private sector, focused on results, with goals and real-time monitoring. We have an experienced and qualified team that uses data intelligence to offer each tourist a perfect destination in Brazil that fits their consumption profile. The demand for coming to visit our country increases, and the supply of international flights increases”, he stated.

British Tourists

In the first semester of 2024, there were 81,200 British tourists visiting Brazil, in comparison to 69,000 British people visiting the country in the same period in 2023, an increase of 17,7%.  A research by Embratur found out that Culture (42%), Weather (38%), and Beach & Sun (31%) are the three most sought segments by British tourists when visiting Brazil. Gastronomy (22%), Nature (20%), Brazilian People (16%), Others (10%) and Business (3%) complete the chart.