Classic Collection adds You Snooze You Lose message for peaks

Si Morris-Green, Director B2B commented, ‘We are happy with a solid start to our Get it Booked campaign which launched on the 27 December.

 

‘On the back of growing sales momentum during the first two weeks of January we’ve launched a new You Snooze You Loose campaign to our agent partners.

 

‘It’s a fun way to remind agents that deals go very quickly during peaks, so it’s important to act quickly and secure bookings as soon as those deals appear.’

 

‘As a 100% trade-focussed operator, we’ve been working, quite literally, around the clock to support our trade partners.  

 

‘We’re providing hourly lift and shift marketing content on our social platforms, hosting webinars on how to get the best out of our 24/7/356 agent only booking portal, as well as assisting as many of our retail partners as possible.   

 

‘We’re also offering what we believe to be the most generous incentives in market.

 

‘With 19.9k members on our agents’ Facebook group we’ve seen an enormous amount of traction with the deals that we’ve been publishing.  Many agents are re-posting content as soon as we post it.

 

‘It’s hugely rewarding to be able to measure how much this is really helping to drive sales.’

 

The operator reports strong interest in keenly priced luxury properties in the eastern Mediterranean, particularly Crete and Turkiye, family priced deals, easter getaways, city breaks, the UAE, Mauritius and the Maldives.

 

Kelly Baldwin from Aspire Travel, part of Not Just Travel, said, ‘As a homeworker, online content and 24/7 bookability is crucial. I’ve enjoyed sharing the offers on my social pages which has resulted in out-of-office hours bookings.’

 

Richard Lowrey-Heywood, Commercial Manager Seaside Travel, commented. ‘From back to floor days, incredible video content to download and distribute, to deals, daily offers and super incentives, Classic have been giving fantastic support.'  

 

Morris-Green concluded, ‘Three weeks in, and momentum is building nicely. We’ve had some of our highest ever value bookings and we’re genuinely excited to see what the rest of peaks has in store.’