Classic Collection launches biggest-ever peaks holiday giveaway

One agent will win three holidays, to Dubai, Turkiye and a city break, courtesy of the operator, with further holiday giveaways to the Maldives, a Croatia cruise, multiple city breaks and stays in Greece and Turkiye. 

For customers, incentives in the operator’s Get it Booked campaign included discounts of up to 50% on selected hotel stays, free room upgrades, and city breaks from just £169pp.

Manisha Blair, Trade Marketing Manager, commented, ‘We’re doing something completely new in our biggest ever holiday giveaway.  Agents are often given the chance to win one holiday, but we’re giving one agent the chance to win three holidays, possibly all the holidays they’ll need for the year.’  

Agents making bookings either online or by phone, will be automatically entered into the draw. Each day an agent will be selected to go into a final draw to be held on 03 March. 

In addition, all agents booking via Classic’s online portal will be entered into weekly prize draws. Each Monday there will be chances to win city breaks or beach stays, each Wednesday, places on fam trips, each Friday, a payday draw will reward one agent with a £500 bonus paid onto their Classic Collection Black Card. 

Agents making bookings via the Select by Classic Collection contact centre will be entered into a draw to win a holiday to the Maldives. Those making cruise bookings to Croatia will earn the chance to sample a Croatia cruising holiday of their own.

There will also be weekly Friday draws to win vouchers for Virgin Experiences, similar to the pre-bookable Classic Flavour excursions which the operator recently launched.  

Throughout peaks the operator will continue to pay its usual Black Card reward incentives from £10 to up to £1000 per booking on all Classic bookings. 

Blair said, ‘Our unique and comprehensive peaks campaign showcases our full product range.  It underlines the recognition and rewards we give to agents with incentives such as fam trips and our Black Card, and demonstrates how much we commit to our agent partners all year-round.’

The campaign runs from 27 December to 02 March.