SPL Villas launches biggest-ever peaks sale after 'best year' for trade engagement

The discounts, which are applicable across all package and villa-only holidays booked for travel during 2025, for any destination between Boxing Day and the end of January 2025, start at £200 off for bookings with a total value of between £5,000 - £7,999, or £400 off for those over £8,000.

SPL will be promoting the sale through its owned channels, and via key agency consortia partners, from mid-December onwards with each booking made rewarded with three bottles of wine and the agent entered in to a draw to win a villa holiday in Cyprus during 2025 according to a sliding scale of booking type (villa-only: one entry; villa with flights: two entries; villa with flights and car hire or transfers: three entries; Cyprus villa with flights: four entries). 

To ensure agents have the best chance to secure bookings for their clients, SPL Villas has extended its opening hours opening hours from 5th January to the 9th February 2025, and will be open between 9am – 7.30pm Monday to Fridays, from 10am – 4pm on Saturdays, and between 11am – 3pm on Sundays. 

Last month the company shared that bookings from travel agents now account for two-thirds of the total bookings taken, and grew by 50% month-on-month from October. A strategic shift to re-engage with the trade made early in 2024, at the same time as it’s refreshed brand identity and fully bookable website were launched, has seen it cut agreements with all of the UK’s major trade consortia. 

SPL Villas’ General Manager, Laura Ingeri, comments: “This has been our best ever year in terms of trade engagement and support so we’re pleased to help them secure bookings from their customers with this discount offer – and reward them with a treat, and the chance to win their own well-deserved villa holiday, in return. 

“We’re fully prepared for a positive Peaks campaign, and are looking forward to working with agent partners across the country while our offer campaign is live to maximise what the last 12 months have shown to be a robust and growing villa holidays market – which we’re expecting will grow even more in 2025.”