G Touring has seen its most successful start to a calendar year on record, thanks in part to the increase in long-haul destination bookings.
G Touring reports a bumper start to 2024 with sales from its brands Just You and Travelsphere, exceeding expectations and setting the specialist touring operator on course for its most successful trading year to date.
March saw the group’s biggest sales contribution since pre-covid - with both Just You, the UK’s leading dedicated solo traveller specialist and Travelsphere, leading provider in the very best guided tour holidays, smashing their sales targets. Trade’s average order value was nearly 20% higher than direct sales, thanks to long-haul destination bookings making up three of the top five destinations sold.
Tom Morgan, Trade Sales Director at G Touring said: “It’s been a phenomenal start to the year for Just You and Travelsphere. Month on month we have increased our sales thanks to the continued growth in group touring holidays and the exceptional work of our team, led by Head of Sales Rachel Mould. Rachel has done a fantastic job throughout peaks to ensure our agent partners have been fully supported. With Jason Kemp and Jasmine Moreton joining the team we are in a robust position to implement our ambitious trade plans to grow both Travelsphere and Just You to a wider audience.”
Just You’s top five destinations by spend are Italy, Spain, India, Australia, and Vietnam and Travelsphere’s top five destinations by spend are USA, Canada, Italy, Japan, and Croatia.
Tom concludes: “Our customer base for both brands is increasing exponentially as the appetite for escorted tours, whether as a solo traveller or with friends and family, continues to grow. We are constantly striving to curate and provide memorable group touring experiences in the world’s most inspiring destinations and our recent first quarter sales are a firm testament to that.”
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