Lemongrass chief appointed to the board at Travel by B Corp

Founded in 2021, Travel by B Corp is a membership collective of 40+ travel-related B Corp companies that share a belief that travel is a force for good. It was created to help UK consumers travel better by choosing B Corp-certified travel businesses.

Through a blend of speaking engagements, member working groups and seminars, Travel by B Corp educates its members and the travel industry on better working practices and how to provide responsible travel choices for consumers. 

Mirjam is a dedicated advocate for responsible travel. As a respected voice in the industry, she regularly speaks at global travel events and on industry podcasts and is a judge on the EMEA Purpose Awards.

Mirjam said: “I look forward to working alongside other seasoned travel professionals to drive positive change in our industry. We believe passionately that there is a better way to travel and do business. By working collaboratively, pooling our knowledge, shared thinking and sector expertise we can collectively make this change happen, at pace.”

The Travel by B Corp board comprises senior leaders running travel B Corps and is elected every two years by its members. Led by Co-Chairs Thomas Power, founder of Pura Aventura and Rochelle Turner, Global B Corp Impact Manager at Intrepid Travel, fellow board members comprise Hazel McGuire, General Manager for the UK & Europe for Intrepid Travel, Nick Pulley, founder of Selective Asia and Will Bicknell, founder of Felloh.

Mirjam added: “We urgently need to transform industries to deal with the climate crisis and build a wellbeing economy. Marketing needs to move from driving consumption towards becoming a creative agent of change."

Thomas Power said: “As a founder of Travel by B Corp it’s really exciting for me to watch the group grow and the depth and breadth of our leadership team expand. Mirjam brings a wealth of communication and marketing experience alongside brilliant energy, ideas, passion and commitment. We are all excited to have her join us for Travel by B Corp’s next phase of growth.”