MSC Cruises and Chelsea FC set sail on long-term partnership

Since 2019, Chelsea FC and MSC Cruises have forged a powerful alliance, successfully collaborating on a range of business, marketing, and community initiatives. From impactful customer acquisition campaigns to engaging branded content and pioneering sustainability projects, this partnership has achieved remarkable milestones.

The renewed three-year partnership promises to elevate MSC Cruises’ global presence among Chelsea supporters and football fans worldwide. Together, they will continue to deliver campaigns, such as the ’MSC Meadow’ project, which saw 100 trees planted at Chelsea’s training ground, fostering biodiversity and inspiring positive community action.

Antonio Paradiso, Vice President of International Sales and Managing Director of UK and Ireland at MSC Cruises commented: "I am extremely proud to extend our partnership with Chelsea Football Club. Over the past five years, we have forged a strong bond with the Chelsea team, and our shared vision and values have led to incredible joint initiatives. Supporting both the men’s and women’s teams is particularly important to me, as it reflects our commitment to promoting inclusivity and excellence across all areas. I eagerly anticipate our continued collaboration on exciting new projects in the coming months."

As an Official Global Partner of Chelsea FC, MSC Cruises will be a vibrant presence across Chelsea FC sites including Stamford Bridge, Cobham, and Kingsmeadow. The partnership will offer MSC Cruises and its partners access to VIP experiences, tickets, hospitality, and pitch-side advertising at both men’s and women’s fixtures at Stamford Bridge.

Casper Stylsvig, Chief Revenue Officer for Chelsea Football Club commented:"At Chelsea, we pride ourselves on building long-term, highly effective partnerships rooted in collaboration and innovation. The renewal of our enduring relationship with MSC Cruises is a testament to this approach. We look forward to continuing our close collaboration with our esteemed partners for many years to come."