Newmarket Holidays reveals trend for less explored destinations

Travellers are seeking out lesser-explored destinations for their holidays in 2025 according to Newmarket Holidays’ most recent booking data with Albania, Uzbekistan and The Baltics poised to be top sellers this year. The analysis comes from looking at bookings made since the launch of the operator’s summer brochure, which included three brand-new tours covering these up-and-coming regions that are fast-becoming customer favourites.

Albania has become a particular hot spot for customers with the newly added Classic Albania – Land of the Eagle tour already selling out, prompting the operator to secure additional availability to meet demand. The tour uncovers the destination’s diverse history and vibrant traditions with departures from April to October 2025.

Uzbekistan is also experiencing a surge in bookings, as more customers seek to discover its rich heritage and stunning landscapes with the operator’s Uzbekistan – Ancient Cities of the Silk Road tour which has 15 competitively priced departures in 2025.  

Finally, The Baltics continue to trend strongly having already seen a resurgence in interest. The operator’s Baltic Capitals – Tallinn, Riga & Vilnius tour is drawing in customers wanting to discover the region’s unique blend of history, culture, and natural beauty. There are 12 tours taking place in 2025 between April and October, with departures from several regional airports flying with KLM.

David Sharman, Chief Commercial Officer at Newmarket Holidays says: “We are thrilled to be catering to the growing demand for unique, emerging and up-and-coming destinations. Albania is selling out rapidly, The Baltics are continuing to experience a resurgence and Uzbekistan has seen an impressive surge in bookings. These tours have captivated our customers’ desire for less traditional yet highly rewarding destinations."