Not Just Travel team embarks on Inca Trail charity adventure

The team will face the gruelling challenge of hiking at high altitudes and trekking up to nine hours a day, in a bid to raise £10,000 for charity, including The Pink Ribbon Foundation, which supports people suffering from or affected by breast cancer.

Dubbed "The Breast Trek Ever," the 25-mile hike spans four days and is in collaboration with Not Just Travel’s key trade partner, G Adventures. The group will reach heights of 4200m through stunning Andean landscapes. On the third night, they wake at 2am to trek the final stretch to step through the famous Sun Gate to the historic city of Machu Picchu.

The charity was chosen in honour of one of NJT’s consultants, Rachael Coyne, who has twice survived breast cancer while running her highly successful travel business with husband Colman.

Among those taking on the challenge is Laura Simpson, Head of Experience and Operations at Not Just Travel. She said: "The Inca Trail to Machu Picchu has always been on my bucket list," said Laura. "It’s going to be an amazing experience, especially sharing it with my daughter Ambar and the incredible NJT team. The cause is deeply personal as we’re doing this in memory of my mum, friends we’ve lost, and those still bravely fighting breast cancer."

In preparation for the trek, Laura even managed to squeeze in a training session with none other than Not Just Travel brand ambassador and Double Olympic Champion, Daley Thompson CBE. "The expedition is not just a physical challenge, but a testament to the power of teamwork and purpose. It was an honour to get tips from Daley – there’s no one better when it comes to strength and endurance training."

Tom Buck, Global Purpose Specialist at G Adventures said: "It’s incredible to see this group come together for such a meaningful cause. Lives will be transformed, both through the trek and the support they’re offering to the Pink Ribbon Foundation."

Lisa Allen, The Pink Ribbon Foundation, said: "It’s an honour to be the charity partner for this remarkable journey, and we are truly grateful to Not Just Travel for their incredible efforts."