OurAfrica.Travel 2025 dates announced

The countdown has begun for the sixth edition of the OurAfrica.Travel virtual trade show, set to take place from 17th to 21st February 2025. 

The previous edition, hosted in February 2024, facilitated 8,510 one-to-one meetings across various time zones, connecting 479 buyers (including travel agents and tour operators) and 23 journalists from around the globe with 222 exhibitors from Africa and her Indian Ocean islands.

Participants praised the event for its seamless organization and valuable networking opportunities, generating over 10,000 profile views and countless meaningful connections. 

 “The feedback from participants, both buyers and exhibitors, is always phenomenal,” confirmed Storm Napier.  “Set up out of necessity during Covid to support the industry, Storm and I are delighted that the show still holds so much relevance and affection for the industry and remains a valued event on the tourism calendar”, said Allie Hunt. 

As in previous years, participation remains completely free for travel agents, tour operators, media, and travel buyers, ensuring accessibility for all. Exhibitor costs will also be kept affordable, promoting inclusivity within the industry. As with every year, the show will continue its commitment to making a positive impact on conservation and community initiatives, with donation recipients for 2024 including With My Own Two Hands which runs agricultural and water projects in East Africa and the HERD Elephant orphanage in South Africa. Interested parties can register now on OurAfrica.Travel

Key Highlights of OurAfrica.Travel 2025:

• One-on-One Meetings: Engage in 20-minute virtual meetings.
• Networking: Connect using the chat function and share live news on the feed, building valuable relationships without the need, cost or carbon footprint of travel.
• Awareness:  News stories are shared on the website and then distributed to the trade press
• Impact: Donations are made to support both a conservation and community project every show.
• Accommodation Prizes: Rewarding the most engaged, active participants.