P&O Cruises starts new journey with the Pride of Britain Awards

The cruise line has long been dedicated to delivering memorable times and world-class service, whilst fostering a sense of togetherness and discovery among guests.

Pride of Britain has celebrated the country’s unsung heroes for 25 years, shining a light on ordinary people who do extraordinary things, and sharing their awe-inspiring journeys with the nation.

Winners of all ages include children who have overcome the impossible, heroes who have risked their lives to save others, and fundraisers, campaigners and visionaries who have changed the world.

Carnival UK and P&O Cruises president Paul Ludlow said: "We are immensely proud to partner with Pride of Britain and Pride of Scotland, events that recognise and celebrate the extraordinary achievements of everyday heroes.

"At P&O Cruises, we believe in creating special moments for our guests and through this partnership we look forward to bringing that same sense of wonder and joy to those being honoured.

"These individuals embody the best of British values, and it is a privilege to be part of a journey that celebrates their incredible contributions to society.”

Pride of Britain is a unique event on the national calendar, as co-hosts Carol Vorderman and Ashley Banjo shine a light on inspiring people from everyday life.

Since 1999, Pride of Britain has provided the nation with hundreds of unforgettable moments, with winners celebrated at a star-studded red-carpet event. The awards are screened on ITV1.