Ramble Worldwide names Kelly Maher as head of marketing

Kelly brings over 15 years of marketing experience across both agency and client-side roles, including leadership positions at high-profile travel brands such as British Airways, Teletext Holidays and Your Golf Travel. She has a proven track record of managing multimillion-pound campaigns from concept to delivery, driving customer-first strategies that boost engagement and deliver measurable growth. Before joining Ramble Worldwide, Kelly served as Head of Marketing at Zapgo, an innovative EV charging brand.

At Ramble Worldwide, she will focus on enhancing the brand’s competitive presence using her data driven skills to optimise growth-focused marketing strategies and create compelling integrated campaigns across digital, print, and experiential platforms. As part of her newly created Head of Marketing role, Kelly will be responsible for direct and trade communications, and is recruiting a trade partnerships manager who will further strengthen the ongoing work of re-engaging with trade partners.

With over 300 holidays spanning six continents and a variety of well-paced itineraries, Ramble Worldwide’s carefully graded holidays are divided into four distinct Collections: Classic, Discover, Adagio, and Self-Guided. Using a network of knowledgeable local guides and experienced walk leaders to explore lesser-known trails, each walk is carefully curated to assist customers in determining the holiday that’s right for them, from taking a leisurely amble over a few days to longer and more challenging hikes.

Commenting on her appointment Kelly said “I’m delighted to be joining a company with such a rich heritage and a bright future. My passion for understanding customer needs and delivering creative, impactful marketing campaigns will help us innovate and encourage more walkers worldwide.” 

Wayne Perks, Managing Director, said, “I am thrilled to welcome Kelly at such a pivotal time in the brand’s evolution. With Kelly’s expertise, we can look forward to developing captivating campaigns that will appeal to a new generation of adventurers seeking inspiring walking holidays.”