Short break demand drives record single-day performance for Hoseasons

Hoseasons’ total lodge and park bookings were up 19% YoY on the first Sunday of the month – a record non-Covid performance for the brand.

More people booked a break with the self-catering specialist than at any time other than when then Prime Minister Boris Johnson relaxed restrictions on UK holidays at the end of February 2021.

Three-night stays proved the most popular choice, while demand for two-night stays was up 27% YoY as customers responded to the brand’s multi-channel turn-of-year marketing campaign and made the most of its £10 low deposit offer on 2025 lodge and park breaks.

Gemma Brown, General Manager at Hoseasons, says the numbers underline the growing appeal of the holiday snacking trend, with customers opting for more frequent short breaks throughout the year, rather than just having one long holiday in the summer.

She says: “There was a time when we’d have expected the vast majority of holidays booked in January to be for peak summer. But while peak has remained strong, it’s no surprise to us that off-peak spring breaks proved to be the most popular period booked over the weekend (up 27% YoY). The rise and rise of the quick, convenient short break means people don’t have to wait until the summer these days to get some much-needed rest and relaxation.”

Hoseasons’ sister brand cottages.com also enjoyed its best-ever single day bookings performance outside Covid on Sunday. Off-peak spring breaks were up 25% YoY as the most popular holiday period, with Yorkshire, Cumbria and Norfolk proving the most popular locations in that order.

Brown says the brand’s recent ‘Book before it’s gone at cottages.com’ TV ad and marketing campaign has helped drive a 12% increase in direct YTD bookings compared to the same point last year.

“All our data suggests the ad has resonated really well with our core target audiences and helped to drive such an encouraging early year performance,” she added.