SPL Villas is extending its first-ever New Year sale to 9th February following a 10-fold increase in the value of bookings taken from travel agents.
The move also follows feedback from SPL’s trade partners that customers booking family holidays for the Easter and Summer breaks are developing longer lead times before they book, and so gives those agents more time to entice them with savings of up to £400 per booking.
Since the sale began, more than 50 agents have qualified to enter into an incentive to win a villa holiday in Cyprus which closes on Friday 31st January, with the winner announced on Monday 3rd February.
Laura Ingeri, SPL Villas’ General Manager, commented: “Our agent partners have been essential to the success of our first ever New Year sale and we’re so grateful for their support. Given the momentum they have helped us to achieve, it’s a no-brainer that we should extend the offering and we’re glad to continue to thank them with a case of wine for every booking they make. And if they’re quick, there is still a chance for them to win their own villa holiday in Cyprus during 2025 before we close our competition and announce the lucky winner.
“Combined, the increased volume of bookings and their higher value compared to this time last year from both the trade and direct from consumers are welcome indicators of a buoyant market and strong demand for family villa holidays that make us very confident for the year ahead.”
During January, Spain and Cyprus have been the most popular destinations for bookings for SPL Villas, between them accounting for almost two-thirds of those made during the month to date.
This content is not produced by TTG Media. It is uploaded directly by travel industry suppliers. Are you a travel PR?