World-first educational initiative for the Great Barrier Reef

Tourism Tropical North Queensland has partnered with Expedia for the initiative. Developed in consultation with the Great Barrier Reef Marine Park Authority, Guardian of the Reef blends science and environmental education with Indigenous wisdom and sustainable products, to help travellers learn more about the health of the Great Barrier Reef and conservation initiatives.

The Great Barrier Reef is home to 142 eco-certified operators, the highest number in Australia, making up 30% of Ecotourism Australia’s eco-certified operators. The Guardian of the Reef platform will link travellers with operators certified through Ecotourism Australia, EarthCheck or the Zoo and Aquarium Association.

Eco-certified experiences listed on the platform include citizen science tours like Be a Marine Bio with Passions of Paradise, the Lady Musgrave Experience zero carbon footprint pontoon and a Tropic Wings electric bus tour to see World Heritage rainforest.

TTNQ CEO, Mark Olsen said the Guardian of the Reef platform would help travellers to understand the issues on the Reef, and how they can give back to Reef research and conservation simply by visiting the Great Barrier Reef. “The educational website will teach travellers about the initiatives underway to protect the Great Barrier Reef for future generations and encourage them to book an eco-certified experience to be part of the Reef conservation efforts. Understanding your impact on the Reef is the first step to acting with greatness.”

Marine Biologist and Master Reef Guide for GBR Biology/Reef Unlimited, Dr Eric Fisher said: “This world-first program gives global reach to the mantra of See it. Love it. Protect it. Our Great Barrier Reef operators see this every day when their passengers walk away from their experience with a new appreciation of the diversity and beauty of the world’s largest ecosystem and a greater understanding of the current health of the Reef.”

Tourism activities take place on just 7% of the Great Barrier Reef, with each visitor contributing to its conservation through an Environmental Management Charge of AU$8.